Abaddon magazine

Music magazine

Ali In The Jungle hit the brand new music video/single “People Change”

Indie/Alternative Rock band Ali In The Jungle released the brand new music video/single titled “People Change”.

From the band:

“With ‘People Change’ we wanted to shoot it where we came from, in all our favourite places where we grew up in our hometown. We drafted up the concept for the ‘People Change’ video in between takes while we were recording for our Anyway EP. It started with Chris’ idea of Ali smashing different objects to the disco beat. In contrast to the ‘I Don’t Even Know You’ video which was planned to the letter, we felt like doing the opposite and just had an awesome weekend of guerrilla filming across different locations all over our hometown, and improvising scenes. Our director of photography Matthias Djan did an incredible job in making everything look planned!

The video was a joy to make. It’s so incredibly ridiculous: from Sam playing his bass while spinning and hanging from goalposts, to three of us being wrapped in clingfilm and being chased by Sam in scuba gear.… He shall be known as “Scuba Sam”! Ali was very tired from the night before when we were out filming, and it’s great how disapproving his body language looks while we’re dancing with cones on our heads.

Lot’s of TVs were smashed in the making of this video. It reminds us of the old MTV animation where they’d chainsaw a TV to show the logo, but that’s sort of tenuous.

Filming the cinema shots was a great laugh too. It got to the point where we began running out of suit and tie combinations so we started turning them inside out, making us look like ‘jocks’ from US high school movies.

Tied together, watching the I Don’t Even Know You video, and the shadows on the wall… If you found yourself ever studying philosophy, maybe this image will make you think of Plato… If you didn’t study philosophy and you feel like making a metaphor out of things, think of The Matrix or The LEGO Movie. To try and not over intellectualise it, we’ll quickly say that the video was honing in on the themes of postmodernism in the lyrics, reinventing our own previous music videos, as well as exploring the music video form, and making little filmmaker jokes about the Kuleshov effect (see Tim smiling at a topless Ali, and Google Kuleshov effect for more info)! There is also a reference to one of our favourite ever videos – Bob Dylan’s ‘Subterranean Homesick Blues’, which has previously received comparisons by critics to our ‘Drunk Generation’ lyric video.

We love this video. It’s an absolute ride that’s defined by our quirky sense of humour, but also, like the song, it has its twists and turns, and is full of surprises.”