On February 9ᵗʰ, Dutch Melodic Alternative Rockers Hardland released the fourth Music Video for the album “In Control: “Rise And Shine”.
Guitarist and vocalist Aeilko comments regarding the actual story behind the “Rise And Shine” video:
“We noticed that it has become our most streamed song on Spotify, over 10.000 streams. We felt it would be cool to thank the streamers with a clip for the song. When I started thinking about a script for the clip I realized the time we’re in now, this worldwide pandemic, and how long it has been keeping the world in a stranglehold. I thought to myself, what if we use the song ‘Rise And Shine’ in a way of looking at what’s going on now and how we all need and look forward to Rise and Shine and try to get life matters back into our own hands. And defeat this virus. One thing lead to another … I talked to our director and he got all the footage for the clip, we added a few shots out of our personal home archives and there you have it … our way of giving everyone hope for a better future again … one without Covid-19! In which we all need to Rise and Shine, but for now … let’s all stay safe and healthy!”